Jendayi is a DC based Brand Strategist, Designer
and Creator
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Hi, I’m Jendayi Asha (pronounced jen-die-yee ah-sha), a brand strategist, creative director and entrepreneur helping women build brands from the inside out.
Known as the Aesthetic Entrepreneur, Jendayi is a brand strategist, creative director, unintentional influencer & founder of a jac & Honey, a creative studio helping women build thoughtful brands.
Jendayi began her creative journey as a dancer, training extensively for 15 years before graduating from Columbia University with a degree in economics and dance, and later earning a designation in business from UCLA. A quiet and collected visionary, she has built a career at the intersection of strategy and creativity. Jendayi has leveraged her expertise in brand strategy, creative direction, design, photography, marketing and business systems to help hundreds of women turn their ideas, expertise and purpose into thoughtful, compelling brands—and realize the power in what they’re building.
Beyond her work, Jendayi is interested in what it means to build a life that feels as good as it looks. Her personal platform explores style, wellness, relationships, home, spirituality and entrepreneurship, with an underlying belief in taking up more space, trusting yourself more deeply and living a little more out loud. Through personal stories, reflections and the things she’s learning along the way, Jendayi encourages other women to define success and fulfillment for themselves and create lives that feel distinctly their own.
PHILOSOPHYslow mornings /
mental space /
spiritual things first /
work hard, live well
FOREVER INSPIRED BYinteriors /
food & dining /
travel /
artistic expressions /
wellness
THE WORK
A PeekAt My Portfolio
Brand strategy, creative direction, identity, photography & design.
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Featured Clients
Creme of Nature
Heat Free Hair
Body Complete Rx
Oxblood Zebra
Prince George’s Arts & Humanities Council
& more…
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MY SERVICES
Work With Jendayi Asha
Providing brand strategy, creative direction, design and marketing solutions for women-centered businesses.
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Before the logo, website or campaign comes the thinking behind it. I help businesses clarify their positioning, audience, messaging, offers and creative direction, creating a strategic foundation for everything that follows.
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I bring brand strategy to life through visual identity, web design, brand photography and content creation. Whether building something from the ground up or refining an existing brand, each piece is designed to work together and tell a clear, cohesive story.
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I help businesses create the systems and marketing infrastructure that keep things moving behind the scenes. From flodesk email marketing and automated workflows to honeybook crm setup, client experiences, templates and marketing strategy, the goal is a business that works as thoughtfully as it looks.
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My stock content library features culturally relevant photography and video created specifically with women of color entrepreneurs in mind. Professional, wellness and lifestyle collections make it easier to find polished visuals that feel more like you and the people you serve.
Let's create something thoughtful together.
Let's create something thoughtful together.
There are so many amazing brands out there doing amazing things. Don’t sit on the outskirts with an unpolished dream. Let’s put our heads together to create something that’s both thoughtful and beautiful.